Observation
Scarcity is no longer accidental, it is engineered.
Sarah J. Maas sold 220 tickets to 6,000 people in thirteen minutes not because supply was limited, but because the limit itself was the product. A former Netflix director opened Cineyama in Tokyo by curating what's rare and difficult to find, turning scarcity into the reason people show up. The pattern is everywhere now: constraint is no longer a problem to solve, it's a feature to monetize.