Bon Appétit wants you to believe that bourbon and caramel improve apple pie — not that they make a different dessert, not that they're pleasant additions. That they improve it the way a sharper knife improves a kitchen or a better amplifier improves a guitar.
This unstated claim — that the original dish was incomplete. Has never been examined, let alone proven. It has simply been absorbed into the grammar of contemporary food writing, which treats elaboration as synonymous with advancement.
The logic is pervasive. You add something expensive, add something that requires skill to incorporate. The resulting complexity must be superior to what came before. But culinary tradition is actually split on this. When Thomas Keller plates a dish at the French Laundry, every element earns its place through precision and restraint. When a recipe balloons from four ingredients to eighteen, the original flavors don't become more themselves. They become platforms for what was added.
Test this against apple pie specifically. The dish's entire architecture depends on the apples tasting like apples, the crust tasting like butter and salt, the sugar creating contrast rather than complexity. Bourbon and caramel are aggressive flavors that don't amplify those things, they obscure them. You no longer taste the apples against the crust. You taste bourbon against caramel against apples against everything else, all of it fighting for your attention. This isn't improvement. It's replacement wearing the original's name.
The real question isn't whether Bon Appétit's version tastes good, it probably does. The question is whether you can recognize what you're eating as a variation on something traditional, or whether adding 15 ingredients has moved it so far from the original that calling it apple pie is simply dishonest branding. When you're building something new and you can't bring yourself to name it as such, that's worth noticing. It tells you that you already know the thing you've made is fundamentally different. You're relying on the original's reputation to sell it anyway. That's not cooking. That's marketing wearing an apron.