1
We navigate by imitation now, not by preference — the moment something reaches critical mass, it becomes the default frame through which we interpret entertainment, risk, and value, whether we chose it or not.
2
The infrastructure that makes something work also traps it. Celebrity Traitors reached 15 million viewers by becoming unmissable, which means the next hit will chase the same gravity, and the one after that will too, until the form collapses under its own weight.
3
This is how monocultures form in real time. When visibility itself becomes scarce, everything else — craft, novelty, genuine preference — becomes noise. The person who understands this first gets to shape what the next threshold looks like.